– cooperative identity online



For two years Nicola promoted the Cooperative Identity (.coop domain names and global Cooperative Marque) to an international audience using online and offline channels.  This hands-on role included managing the verification of applications to ensure that only cooperative organisations were successful.

Utilising social media platforms to promote registrations and maintain a Showcase of users of the domain and Marque she also developed and managed an online Cooperative Identity Toolkit.

By December 2015, cooperatives in 109 countries were using either a .coop domain and / or the Cooperative Marque.

Achievements and highlights:

  1. Developed and launched an online registration system
  2. Exceeded first year target to get co-ops in 75 countries registering for the Marque – achieved 89 countries
  3. Produced a multi-lingual co-operative identity toolkit including videos, communicator’s guide, editorial, merchandise and a poster


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