Domains.coop – cooperative identity online

Domains.coop

Domains.coop

 

 

For two years Nicola promoted the Cooperative Identity (.coop domain names and global Cooperative Marque) to an international audience using online and offline channels.  This hands-on role included managing the verification of applications to ensure that only cooperative organisations were successful.

Utilising social media platforms to promote registrations and maintain a Showcase of users of the domain and Marque she also developed and managed an online Cooperative Identity Toolkit.

By December 2015, cooperatives in 109 countries were using either a .coop domain and / or the Cooperative Marque.

Domains.coop

Achievements and highlights:

  1. Developed and launched an online registration system www.identity.coop
  2. Exceeded first year target to get co-ops in 75 countries registering for the Marque – achieved 89 countries
  3. Produced a multi-lingual co-operative identity toolkit including videos, communicator’s guide, editorial, merchandise and a poster