Marketing Birmingham – Head of Communications/Acting Chief Executive (External)
November 2002 – February 2004
Nicola joined Marketing Birmingham as Head of Communications and after eight months in the post asked to share responsibility for the CEO role.
Achievements and highlights
The Alpha Tower
Aston Villa Launch
The Birmingham Identity
Marketing Birmingham
- As Head of Communications Nicola led the team to develop the Birmingham place brand
- 1000 local school children took part unveiling the new brand at Villa Park and national TV crews flew over the city to capture the occasion and see a range of large scale advertising incorporating the new brand. The brand include a range of stunning signature images, all incorporating the new ‘b’ brand and shot around the city.
Signature images
Signature images
Marketing Birmingham was an internationally renowned place-marketing organisation of 100 staff with a turnover of £7m. I managed the launch of the Championing Birmingham corporate citizenship scheme to engage the private sector raising £650k pa. This was an idea taken from a similar scheme in Gothenberg.